There are funny names and strange noises, but "What's under my pants belongs only to me!" Teaching young children about appropriate and inappropriate behaviour in relation to their private parts is tricky - how do you engage the child without scaring them? How do you make sure the lesson "sticks"? This best-selling book makes it FUN for kids and EASY for adults by using rhyming language, bright colours, a superhero theme and child-friendly humour, reinforced by a scenario questions "game". Used by parents, teachers and child-protection agencies worldwide, My Underpants RULE! was chosen by the NSPCC in the UK to support a world-first study on the effects of teaching protective behaviours to children in 80 schools. It has sold over 60,000 copies in Australia alone.